Last updated: January 31, 2022
Mercadagro International Corporation (“MIC Food”, “we”, “our” or “us”) is in the business of Bringing Cultures Together through extraordinary flavors. This privacy policy explains how MIC Food collects, uses, and discloses information from you when you visit our websites, register for our services, or otherwise interact with us.
We will only use information that we collect about you lawfully, in accordance with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
We may update this policy. If we do, any changes will be detailed on this page. If you have any questions, or any requests concerning your personal information please contact us at info@micfood.com.
How We Collect and Use Your Personal Data
MIC Food collects certain personal data depending on what activities you engage in on our website. Examples of these different activities and the data we may collect are listed below:
- General use of the website: We use Google Analytics to monitor traffic patterns. As part of this, we may collect information about your geographical location; age and gender; and statistics about your use of the website.
- Making an inquiry on our website: When you use the contact forms on our website, you may be required to enter your email address, name, phone, address, etc. We store your name and email address on our user account database, along with details of any requests or inquiries.
- Signing up to our newsletter: If you choose to sign up to our newsletter we will collect your name, email address and IP address.
What we do with the information we gather:
- If you have opted in to receive promotional emails via our newsletter, we will use the contact details provided to contact you about products, events and other developments.
- We use the data gathered about your visit(s) to our website in order to improve our functionality and overall user experience.
Our Legal Basis for Using Your Personal Data
There are legal grounds on which we rely to use your personal data. These are listed below:
- Legitimate Interests: As a data controller, we rely on our legitimate business interest to process the personal information you provide to us when you use our site or if you contact us, or participate in any survey, competition or similar activity we might run. We will only use your data in ways you would reasonably expect.
- Consent: We will only collect or process your personal data, including for marketing purposes, where you have provided active and explicit consent for us to do so.
Disclosure of Personal Data
We will not share your personal data with any third parties unless it is strictly necessary. Those third parties with whom we may share your data are as follows:
- Google analytics – in order to monitor site traffic for the purposes of improving the user experience
- Our third party service providers, including WordPress to ensure the correct functioning of the website.
- If you sign up to the MIC Food newsletter, your contact details will be shared with Hubspot.
- Our regulators, law enforcement or fraud prevention agencies, as well as our legal advisers, courts and any other authorised bodies, for the purposes of investigating any actual or suspected criminal activity, enforcing our rights or other regulatory or legal matters.
Marketing and Promotional Activity
Where you have provided your explicit consent for us to do so, we may contact you with marketing information about certain products, events, services etc. We will only use the personal information you provide us with in order to provide marketing information that is relevant – in other words, relating to the same or similar services you have previously used.
If you are signed up to the MIC Food newsletter but no longer want to receive promotional emails from us, simply scroll to the bottom of any email you have received and click ‘unsubscribe from this list’.
Security
We do our best to protect your personal data. For all personal data we hold, we use strict procedures and security features to prevent unauthorized access. Nonetheless, we cannot guarantee the absolute security of your data transmitted to our site, and any transmission is at your own risk.
In order to have a user account on the MIC Food website you will be required to create a password. You are responsible for keeping this password confidential and secure. If you forget your password we are able to issue a new one.
Storage and Retention
Our website is hosted on servers based in the USA, therefore, any personal data we collect will be stored in the USA.
We will retain information about you only for the period necessary to fulfil the purposes for which the information was collected.
This retention period may vary depending on the purposes for which the information was collected. For example, the data we collect via Google Analytics will be stored for 50 months; if you have signed up to receive our newsletter we will retain your data indefinitely, until you opt-out.
Please note that in some circumstances we may be legally obliged to retain your information, for example, for legal or administrative purposes (keeping of accounting records).
Your Rights
Depending on and subject to applicable laws, you have certain rights regarding the Personal Data that we hold about you. These rights may include the following:
- The right to access the Personal Data we hold about you.
- The right, under certain circumstances, to block or suppress further use of your Personal Data.
- The right to request the rectification of the Personal Data that we hold about you if that information is inaccurate or incomplete.
- The right to object to certain types of processing.
- The right, under certain circumstances, to request the deletion or removal of your Personal Data.
- The right to lodge a complaint with the competent data protection supervisory authority (such as, in Europe, in the EU Member State of your usual residence) about the way we handle or process your Personal Data.
- If our processing of your Personal Data is based specifically on your consent, the right to withdraw that consent at any time.
- The right to obtain from us, under certain circumstances, the Personal Data that we hold about you in a structured, commonly used, and machine-readable form so you can reuse it for your own purposes across different services.
These rights can be exercised by contacting us at info@micfood.com.
Cookies Policy
Cookies are small text files placed on your computer or mobile device by websites you visit.
The MIC Food website uses cookies for a number of purposes. Cookies help us to analyze data about webpage traffic which we use to improve our website. A cookie in no way gives us access to your computer or any information about you, other than the data that you choose to share with us.
While you do not need to allow your browser to accept cookies in order to use our website, you will need to have cookies enabled if you wish to access any areas reserved for registered users, such as your account.